Social Media Training
In one day, this social media training enables you to create content for your business that fuels the conversion of your followers to clients.
This training is PERFECT for you if:
You want to learn more about social media and how you can use it effectively for your business
You feel like you can definitely take on social media for your business, you just need to be pointed in the right direction
You want to start making strategic, data-driven decisions with social media
You want to build your audience and deliver content that will convert followers to paying clients
You want ACTIONABLE advice and steps you can take to get working on these things immediately - not when the course is over, but right away!
This training takes 8-12 hours to complete and most participants are able to create 1-3 months of content during this time.
Welcome!
Training Guide
Resource: Branding Workbook
Lesson: Ideal Customer Avatars
Application Exercise: Create your ideal customer avatar
Lesson: Identify your target audience and demographic information
Application Exercise: Create your brand story strategy
Lesson: Learning about social media platforms
Application Exercise: Identify which platforms to use for your business
Lesson: Analytics for social media - an in-depth look at conversion tracking
Application Exercise: Google Analytics, Attribution Models and UTM Parameters
Good Commerce KPI Spreadsheet
Lesson: Creating value-based content for your audience
Application Exercise: Bulk scheduling and content management
Good Commerce Content Calendar
Lesson: How to find and engage with your target audience
Application Exercise: Starting on engagement
Lesson: CTAs to make your followers become clients
Application Exercise: Setup an A/B test to identify the best CTA
Thank you and Next Steps
In addition to the Lessons and Application Exercises, you'll receive the following FREE resources to help you get started:
This is our most frequently used document at GD Commerce. We use this Branding Workbook with every single one of our clients!
You’ll also get access to the tools we use at GD Commerce for your own business. Start planning your entire year of content with our client content calendar.
We’re including the exact template we use for key performance indicators (KPIs) and our UTM parameter generator. See the ROI for yourself by tracking your conversions.
Gabby Dickert